If you and your colleague write recommendations to each other in your LinkedIn profiles, do both of these cancel out each other?
Perhaps a little, but mostly it does not matter. For one thing no one is going to dig deep to follow the link to see the list of your recommendations. Secondly, I do not believe the recommendations add any more value than simple signal that you are not making it all up in your profile.
I would like to believe I add some value to others with my recommendations. So I do not display in my profile recommendations from people who I had endorsed. In fact I do not display any of the endorsements I received.
My LinkedIn profile is perennially incomplete.
I wonder if my recommendations of others tell something about me and my people management skills.
Thursday, May 15, 2008
Mutual Endorsements
LinkedIn Endorsements
LinkedIn has a feature that allows you to endorse your connections or to receive endorsement from them. LinkedIn encourages people to get recommendations by indicating that your profile is only 80% complete, add four more recommendations and it will be 100% complete. This is a nice marketing message, people usually react to this positively.
Do these endorsements matter?
By definition you only accept positive endorsements and hence all of these are positive. So how can one make any judgment based on all positive endorsements? Even though these are all glowing and positive, the fact that someone has taken time to write you one is a positive sign.
Some recruiters who post on LinkedIn say in their posting, "you need to have endorsements if you want to apply for this job". I bet they are not going to make their decisions on the text in the endorsement as much as the presence of it. Their logic probably is, "if you cannot even get your closest colleagues to endorse you, I do not want to look at your resume".
My conclusion is endorsements add value only as a signal to the reviewer that they can spend more time in your profile/resume. After that initial screening, the endorsements don't matter much.