Sunday, May 10, 2009

New Qwest Ads breaking through the clutter

The new Qwest are not only breaking through the clutter but also are effective in repositioning Qwest as the broadband solutions provider. The Ads do not talk about features like speed and GHz but rather talk about customer pain points and Qwest's benefits.  Great work by the new marketing chief who brings his experience marketing consumer brands like Sonic.
See the videos here, and  here 
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