Wednesday, December 31, 2008

Google Trends For Searches on Colorado

If you should do a Google search for either "Boulder Network" or "Boulder Networking", the links related to the Boulder Professionals Network group will show up in the first two pages of the search results. But does that really matter? How often do people search for these terms?
To do a comparitive analysis I used Google Trends to see the relative search volume of "Boulder Network" and compare it to other relevant searches.  To get some perspective I use "Denver Broncos" as the reference (as I expect this search to be more prevalent and more popular).  Here is the Google trend:

As you can see from the results, "Colorado Jobs" is the highest ranked search term after the most popular "Denver Broncos", with "Boulder Jobs" ranked distant third with one sixteenth of the search volume of "Denver Broncos".  Search volume for "Colorado Network" registered same volume as "Boulder Jobs".

I can safely state that search for Jobs is ranked higher than just "networking" or "social networking" specific to Colorado or Boulder. So coming up first in the Google search results mean very little if the search volume is negligible.  If I want to have a bigger impact with the pages, they should come up top for search phrase, "Colorado Jobs".

Interestingly, the search volume for "colorado relocating" is negligible, however, "Colorado Real estate" comes up comparable to "Colorado Jobs" and "Denver Broncos". If I were to use "Paris Hilton" as reference, the previously popular "Denver Broncos" is now just 1/13th of  Paris. 

No comments: