Monday, May 12, 2008

More Homes For Sale than Jobs?

Google AdWords allows you has a nice feature to determine the cost estimate for a given position in the Ad listing. Higher the position in the listing, higher the cost. Between two different keywords, higher the cost for the same position means higher the demand, that is more people are bidding on the same keywords.

For example, keywords like "boulder homes for sale" cost you $1-2 for a position of 4-6 in the Ad listing. For $2.5 to $3 you get positions 1-3.

The keywords "boulder jobs" cost $1 for position 1-3.

Does this mean there are more homes for sale than jobs?

Are these two data points related?
For a detailed explanation of how auctions set the Ad prices, see this Google blog post.

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